Lisa M. Vicine

Lisa is the Chief Marketing Officer at AGG, where she spearheads the firm’s business development, communications, branding, and marketing technology initiatives. Leading a dynamic team, she fosters collaboration across industry teams and practices, and skillfully leverages the firm’s content through diverse channels.

With nearly 30 years of experience in marketing and business development within the professional services sector, Lisa has dedicated 20 of those years specifically to legal marketing. Her expertise spans across strategic leadership, innovative marketing practices, and effective business development strategies.

Before joining AGG, Lisa was the Director of Business Development at King & Spalding, where she led a global team in partnership with the firm’s lawyers to strengthen and grow client relationships, and to elevate them as thought leaders using an advanced business development platform.

Lisa previously led the marketing efforts at an AmLaw 200 firm, where she played a pivotal role in devising and implementing firm-wide marketing and business development strategies. Her career also encompasses substantial experience in branding and strategic advertising from her tenure at several leading advertising agencies.

Lisa’s coaching in business development is backed by immersive training from three esteemed industry consultants. She completed Heidi Gardner’s Smart Collaboration program at Harvard Law School, Cochran Client Development’s Advanced Business Development Program, and Mo Bunnell’s GrowBig Achieve program.

In 2022, Lisa was invited to join Chief, a prestigious network dedicated to advancing women into senior leadership roles. Chief is uniquely designed to support women leaders in their professional journeys, encourage cross-industry idea exchange, and drive top-down change.

She is actively involved in the Legal Marketing Association, American Marketing Association, and Corporate Legal Operations Consortium (CLOC), where she contributes as a speaker and participant in the marketing and legal marketing communities.

Lisa has also served on the board of the Georgia Council for International Visitors (GCIV), an organization committed to fostering global connections and positive change through professional, cultural, and educational experiences.

Lisa holds a Bachelor’s degree in Marketing, and has participated in Executive Education programs at Wharton School of Business and Harvard Law School.