Go Viral, Don’t Spiral: Best Practices for Influencer and Endorsement Campaigns

Event Details

Please join AGG Brands and Advertising attorneys Anuj Desai and Matt Wilson for a complimentary webinar discussing legal issues and best practices related to influencer and endorsement marketing campaigns. Specifically, the conversation will focus on the updated FTC Endorsement Guides, the latest regulatory and legal actions, and other newsworthy hot topics.

Anuj and Matt will provide practical takeaways concerning:

• The general do’s and don’ts for influencer-centric promotion and advertising campaigns;
• Market contract terms and conditions;
• Content creation;
• Ownership and licensing;
• Recommended disclosures and disclaimers; and
• Various other tips and insights.

The webinar is directed at brand representatives and business teams, advertising and creative professionals, talent, and legal professionals.

There will be an opportunity for Q&A at the end of this webinar.

Credits: 1 hour of CLE credit is approved by the State Bar of Georgia

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Recording

To watch a recording of the webinar, please click here.