Birds of Different Feathers? Similarities and Differences in U.S. and Canadian Regulation of Drug Product Promotion

Event Details

For life sciences companies operating across the U.S. and Canada, contending with differing regulatory frameworks for drug product promotion can present certain challenges. While both countries share common goals of ensuring truthful and balanced advertising, their distinct approaches influence how life sciences companies develop and execute their marketing strategies. Please join AGG Food & Drug chair Alan Minsk and Bennett Jones Intellectual Property and Life Sciences lawyers Vincent de Grandpré and Shelby Morrison for a dual-perspective webinar exploring the key similarities and differences in how drug product promotion is regulated in the U.S. and Canada.

Attendees will learn:

• The roles of the U.S. Food and Drug Administration and Health Canada’s Pharmaceutical Advertising Advisory Board
• Canada’s mandatory preclearance process versus the U.S. post-market enforcement model
• The permissibility of direct-to-consumer advertising in the U.S. and Canada’s more restrictive approach, along with regulatory expectations for online and influencer marketing
• Best practices to minimize regulatory scrutiny and ensure compliance.

There will be an opportunity for Q&A at the end of this webinar.

Credits: 

State Bar of Georgia: 1 hour of CLE credit is pending approval by the State Bar of Georgia

Law Society of Ontario: This session is eligible for certification of 15 minutes of professionalism and 45 minutes of substantive law.

Law Society of British Columbia: This session is eligible for accreditation as one hour substantive law.

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